![]() The company, which denies the allegation, has been in talks for months with Walmart Inc and Oracle Corp to shift such assets into a new entity.ĭouyin is the main revenue generator for ByteDance. Hezhong Yibao obtained a third-party payment license from the central bank in 2014.īyteDance has been ordered by the outgoing Trump administration to divest TikTok's U.S. Local Chinese media reported on Tuesday that Douyin Pay had been launched.īyteDance founder and Chief Executive Zhang Yiming built up the company's payment capability in China by acquiring Wuhan Hezhong Yibao Technology Co last year. Users of Douyin, which accumulated 600 million daily active users, previously could use Ant Group's Alipay and Tencent Holdings' WeChat Pay, the country's two ubiquitous third-party mobile payment channels, to buy virtual gifts for livestreamers or items from shops on the platform. "The set-up of Douyin Pay is to supplement the existing major payment options, and to ultimately enhance user experience on Douyin," Douyin said in a statement to Reuters on Tuesday. Otherwise, fans won’t want to share them with their friends.BEIJING (Reuters) - Beijing-based ByteDance recently launched its own third-party payment service for Douyin, the Chinese version of its hit short video app TikTok, as it presses to expand into the e-commerce business in China. This of course means that the videos must be entertaining or interesting beyond just being an advert for a product. This helped them recruit new customers at the least cost. Xiaomi also leveraged the social media element by encouraging users to share these videos with the shopping links in it with their friends. Avoiding any further redirection or app-switching creates a smoother user experience. They embedded links into videos that directed people to a product store page directly. On Douyin, Xiaomi made use of their popular video content. The company managed to turn its cold start into a big success in a matter of months. Xiaomi’s success on Douyin was made into a case study which is well-circulated among marketers on how to build brands and make sales on Douyin. Search results show basic product information, including an image, description, price, and a link that takes users into the retailer’s Douyin mini-app. ![]() Product listings are sourced from stores that have set up shop in Douyin’s mini-app network. ![]() Mini-Programs can be accessed by clicking the link in the bottom left while a video is open.ĭouyin makes it easy and convenient to search for and buy products within its platform, by letting users search specifically for Products inside the app. By far the most popular and important of these is the video link, which drives the most traffic to Mini-Programs on Douyin each month. There are many ways to access Mini-Programs on Douyin. WeChat users activate a Douyin mini-program by scanning the codes. Integration of mini-program will boost Douyin’s social e-commerce functions by providing users with better shopping experience and making it become an all-in-one entertainment and shopping platform.Īt present, Douyin has partnerships with Xiaomi, NetEase Koala, JD.com, Suning, and others to launch e-commerce mini-apps on its platform.ĭouyin mini-programs can also be shared externally to WeChat in the form of QR codes. Mini-programs, initially created by Wechat, are lightweight alternatives to apps that run inside existing applications on a user’s mobile phone. This means that by adding mini-programs to their Douyin profiles, online sales can be completed without the need to leave the app and visit the sellers’ online stores elsewhere. QDaily reported that ByteDance now allowed merchants to add mini programs on Douyin to sell goods directly to its users. DOUYIN ACTIVATED E-COMMERCE MINI-PROGRAMS
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